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The little circus-wagon box of animal-shaped cookies with the string handle — worn around the neck like a tiny snack pendant by generations of kids. Nabisco's Barnum's Animals date to 1902, when the string was added so the box could hang on a Christmas tree, and they never left the grocery shelf.
Two thick chocolate-chip cookies hugging a slab of vanilla ice cream. Invented by a New York lawyer and launched off a fleet of Manhattan street carts, the Chipwich made the ice cream sandwich a handheld event.
The Chips Ahoy! variant where the chocolate chips wore candy shells — rainbow-colored, mini-M&M-style — turning Nabisco's flagship cookie into a lunchbox event. TV commercials survive from around 1990 and 1993, proving it existed, but Nabisco never documented a launch or discontinuation date. At some point after its 90s run it quietly vanished from US shelves with no press release, no farewell.
The green box of fat-free Devil's Food Cookie Cakes your mom bought because they were healthy, and the sleeve you ate in one sitting because they were fat-free. Nabisco's SnackWell's launched in 1992 into the low-fat panic, sold out so hard the company printed its own SOLD OUT signs, and gave the language a phrase for eating more of something because it is supposedly better for you.