#Citrus

2 items

Video thumbnail — 1997 Surge "Feed the Rush" Drink Commercial
Food 1997–2003

Surge

Coca-Cola's aggressively marketed neon-green citrus soda that positioned itself as the extreme-sports answer to Pepsi's Mountain Dew. Heavy on caffeine and attitude, Surge fueled the mayhem marketing of the late 90s before vanishing from shelves in 2003 — only to surge back after a passionate fan movement brought it to Amazon in 2014.

A 12-ounce can of Vault citrus soda, photographed in 2006
Food 2005–2011

Vault

Coca-Cola's bright-green hybrid arrived in 2006 with a promise: "Drinks like a soda, kicks like an energy drink." For fans of the dearly departed Surge, Vault was the second coming — until Coke pulled the plug in 2011 and brought back Mello Yello instead.