Bugle Boy
"Excuse me, are those Bugle Boy jeans you're wearing?" A woman in a black Ferrari, a hitchhiker in the desert, and a 1988 commercial that made a Simi Valley pants company a household name. Bugle Boy rode parachute pants and then baggy cargo pants to roughly half a billion dollars in annual sales and outsold Levi's with boys and young men by 1990, then spent the decade sliding toward the discount rack and a 2001 liquidation.