Starting Lineup

Kenner Starting Lineup Basketball Commercial (1988)

▶ The original commercial — press play

Kenner's four-inch sports stars in blister packs, each with its own trading card, on toy-store pegs from 1988 on. Kenner shipped them by region, so out-of-town stars were hard to find.

Starting Lineup was a former NFL punter's idea. Pat McInally, who had played for the Cincinnati Bengals, was browsing a toy store when he noticed shelves full of action figures like G.I. Joe and none of real athletes, who he figured were just as recognizable to kids. Kenner launched the line in 1988 with sets for Major League Baseball, the NFL and the NBA. Each figure stood about four inches tall and came with a trading card of the player. Kenner was so unsure the line would sell in Canada that the Montreal Expos and Toronto Blue Jays got just one player each, while other teams got at least four. Figures were distributed to stores by region, which made a complete set hard to find and out-of-market players even harder.

The line took off, and Kenner kept adding variations. In 1989 came Baseball Greats two-packs (Mickey Mantle with Joe DiMaggio), "Headliners" posed on a base with a miniature newspaper front page, and the NBA Slam Dunk series, with Michael Jordan and Larry Bird dunking on a tiny hoop with its own backboard and hardwood floor. Hasbro bought Kenner in 1991 and kept the line going. A collectors' club newsletter sold exclusives such as 1995's Nolan Ryan Freeze Frame set, four figures in four team uniforms, each frozen at a different point in his windup. Stadium Stars posed players above replicas of their ballparks (Roger Clemens over Fenway Park), a 12-inch line arrived in 1997, and a boxing series in the late '90s brought Muhammad Ali, Sugar Ray Leonard and Rocky Marciano.

Hasbro ended the line in 2001. The figures came back in the late 2010s as stadium giveaways, and the carded 1990s figures still sell on the collector market.

Similar items

Video thumbnail — Be Like Mike Gatorade Commercial (ORIGINAL)
Celebrities 1991–1998 peak

Michael Jordan

The Bulls dynasty alpha who made basketball bigger than basketball itself. Six NBA championships in two three-peats, a Gatorade slogan that became a religion, a baseball detour ended by a two-word press release, and Air Jordans that outlasted his career by decades.

Ken Griffey Jr. at bat in a Seattle Mariners road uniform in 1997, bat cocked, with a catcher and umpire behind the plate
Celebrities 1989–2000 peak

Ken Griffey Jr.

The Kid — the backwards cap, the sweetest left-handed swing in baseball, and the Seattle Mariners star who was the face of the 90s game. Ken Griffey Jr. hit towering home runs, made highlight-reel catches, and had his name on the video games kids played and the Wheaties boxes on the breakfast table.

Video thumbnail — Shaquille O'Neal - (I Know I Got) Skillz (Official Video)
Celebrities 1992–1999 peak

Shaquille O'Neal

A 7'1" force of nature who refused to stay on the court. Nineties Shaq dunked on the NBA, went platinum as a rapper, starred in a fighting game, and played a genie in Kazaam — the decade's most cheerfully unstoppable multimedia franchise disguised as a center.

Video thumbnail — NBA JAM Arcade Midway 1993 GamePlay
Video Games 1993–1996

NBA Jam

"BOOMSHAKALAKA!" Midway's two-on-two arcade basketball threw out the rulebook — players leapt three times their own height, shoved each other to the floor, and burst into flames after three straight buckets. It was loud, ridiculous, and impossible to walk past without feeding it a quarter.