Squeezit
A neon fruit drink in a soft plastic bottle you squeezed straight into your mouth, twist cap and all. Squeezit made a beverage into a toy — and its cartoon-faced bottles were lunchbox icons before it vanished in 2001.
General Mills introduced Squeezit in 1985: a squeezable plastic bottle of brightly colored fruit drink with a screw-off cap, sold on the simple genius that a kid could actually control it — squeeze for a sip, no straw to lose. The bottles wore cartoon faces and goofy names, and the neon colors were the appeal as much as the flavor.
Later versions leaned into the gimmick, including a line that came with "color pellets" you'd drop into the bottle to change the drink's color. It was pure early-lunchbox theater — and unlike its Fruit Roll-Ups and Gushers cousins, Squeezit didn't survive: General Mills discontinued it in 2001, which is exactly why it's remembered so fondly.
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