Mouse Trap

Mouse Trap Board Game Commercial

▶ The original commercial — press play

Nobody ever played Mouse Trap by the actual rules. You built the glorious crank-gear-boot-bucket contraption, dropped the cage on somebody's mouse, and called it a night — exactly as every 90s kid intended. A Rube Goldberg machine in a box, on toy shelves since 1963.

Mouse Trap was published by the Ideal Toy Company in 1963 and stands as one of the first mass-produced three-dimensional board games. The concept came from Marvin Glass and Gordon Barlow of the famed toy-design studio Marvin Glass and Associates, who received a patent for it in 1967, with Ideal's Hank Kramer filling in the details of the published version. Glass freely admitted the game was greatly influenced by Rube Goldberg's cartoon contraptions — though he refused to pay Goldberg a licensing fee for the resemblance.

The trap itself is the whole show. Turn the crank and two gears push a lever, which swings a shoe into a bucket, sending a ball bouncing down a rickety staircase and through a gutter, setting off a chain of increasingly ridiculous events until — if the plastic gods are willing — a cage wobbles down its pole and drops over an opponent's mouse. On paper, players race their mice around the board and build the trap piece by piece as they go. In practice, generations of kids skipped the board entirely: the building was the game, the trap ran once or twice, a piece went missing, and the box went back in the closet until the urge struck again.

Milton Bradley — and eventually Hasbro — took over publishing and has kept Mouse Trap in production for six decades, with TV commercials hammering its ramshackle chain reaction into the brains of every 80s and 90s kid. It remains the purest example of a game where spectacle beat strategy, and no one ever complained.

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