Baywatch

The lifeguard drama NBC canceled after one season — which then came back in syndication and became the most-watched TV show on Earth. Slow-motion running, red swimsuits, Hasselhoff. A billion people allegedly watched every week, and almost nobody admitted being one of them.

Baywatch premiered on NBC on September 22, 1989, and sank — 73rd out of 103 shows for the season — so the network canceled it after a single year, the NBC run ending in April 1990. The show refused to stay dead. Creators Michael Berk, Douglas Schwartz, and Gregory J. Bonann, together with star David Hasselhoff — who invested his own money and took an executive producer credit — revived it for first-run syndication in September 1991.

The revival became a global phenomenon almost overnight. Eventually airing in more than 140 countries at its mid-90s peak, Baywatch was cited by Guinness World Records as the most-watched TV series in the world, with an oft-quoted estimate of over 1.1 billion weekly viewers — a figure everyone repeated and no ratings service could truly audit. The formula needed no translation: lifeguards, rescues, slow-motion running on the sand. Hasselhoff's Mitch Buchannon appeared in 206 episodes, more than anyone else, anchoring the show for over a decade before leaving ahead of its final season.

Pamela Anderson's C.J. Parker (1992–97) became the show's defining image — the red swimsuit made flesh — while Yasmine Bleeth and, for the 1997–98 season, Carmen Electra kept the lifeguard tower stocked with future magazine covers. A detective spinoff, Baywatch Nights, ran from 1995 to 1997, and the mothership relocated for its final two seasons as Baywatch Hawaii (1999–2001) before the tide finally went out.

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David Hasselhoff

Knight Rider's Michael Knight, Baywatch's Mitch Buchannon, and — no joke — the biggest thing on the German pop charts in 1989. He revived a canceled show with his own money, sang on the Berlin Wall in a light-up jacket, and then laughed at the punchline harder than anyone.

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Celebrities 1991–1999 peak

Pamela Anderson

Discovered on a stadium jumbotron in a beer T-shirt, she became the decade's defining pin-up via a red swimsuit and a slow-motion jog. Baywatch's C.J. Parker was less a character than a cultural symbol — and no one on Earth was more 90s-famous.

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Celebrities 1996–2008 peak

Carmen Electra

The Prince protégée who became the late-90s everywhere-woman: Playboy covers, Baywatch's Lani McKenzie, MTV's Singled Out, and a Las Vegas wedding to Dennis Rodman that hit annulment papers nine days later. Then the 2000s spoof-movie wave made her its favorite good sport.

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7th Heaven

The WB's gentlest family drama: Reverend Eric Camden and his wife Annie raising seven kids in fictional Glen Oak, California. Every episode was a moral crossroads—dating, drugs, peer pressure, faith—and families watched it together. For a decade it was the show your parents approved of, and it made Jessica Biel a star.