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A 33,000-square-foot spaceship restaurant in Times Square where you literally flew to Mars on a motion-simulator shuttle before tumbling into a three-story underground Martian cavern. It was the largest space-themed restaurant on Earth when it opened, and it felt like it — a pure sci-fi fever dream.
A 600-seat sports cathedral in Times Square where six of the world's biggest athletes put their names on a restaurant and filled it with memorabilia, video screens, and booths shaped like baseball mitts. It was Planet Hollywood's sports sequel — and proof that celebrity branding could turn dinner into an arena experience.