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An underground L.A. hip-hop crew added a singer named Fergie and became the sound coming out of every speaker in the 2000s. From "Where Is the Love?" to "I Gotta Feeling," the Black Eyed Peas owned graduation parties, sports arenas, and wedding dance floors for the better part of a decade.
Three frogs on a swamp log, croaking one syllable each: "Bud." "Weis." "Er." That was the whole ad — and the entire country spent 1995 doing the impression. It didn't matter that most of the people quoting it weren't old enough to buy the product. That, it turned out, was the problem.
Friends on the phone, watching the game, having a Bud — tongues out, "Whassaaaap!" Budweiser's campaign turned a real short film about real friends into the catchphrase that ate the year 2000, when every phone call, hallway, and sitcom in America did the bit.
The NSYNC kid who went solo in 2002 and owned the decade. Justified, the Super Bowl, "SexyBack," "Dick in a Box" — by 2007 nobody thought of Justin Timberlake as the boy-band guy anymore.
"You kill the joe, you make some mo'!" Reebok's Super Bowl surprise dropped a full-speed NFL linebacker into a beige office to flatten anyone with bad workplace etiquette, and cubicle America never laughed harder. It aired on national TV exactly once — then became one of the first true viral video franchises.