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Take the 7 UP logo and flip it upside down: dnL. Take the drink and flip it too — green soda in a clear bottle instead of clear soda in a green one, with caffeine instead of none and an extra citrus kick. The most committed-to-the-bit soft drink of the early 2000s lasted four years and left behind a small, devoted cult.
Coca-Cola's psychedelic, tie-dyed fruit drink 'for the mind, body, and planet.' The trippy kaleidoscope vending machines and New-Age flavor names — Strawberry Passion Awareness — were peak-'90s marketing weirdness.
The 'potable lava lamp' — a clear fruit drink with little colored gel balls eerily suspended throughout the bottle. It looked incredible on the shelf, tasted divisive, and vanished almost as fast as it appeared.
The electric-blue, berry-flavored soda PepsiCo pushed with a huge early-2000s marketing blitz — Britney-era ads, Papa Roach tie-ins, and a taste somewhere between cotton candy and berry. Gone by 2004.