#Shampoo

2 items

Video thumbnail — Herbal Essences "A Totally Organic Experience" shampoo ad (1995)
Trends 1994–2004

Herbal Essences "Yes! Yes! Yes!" Ads

A woman steps into the shower, lathers up and murmurs "feels so good," then "yes, yes, yes," and the whole thing ends in a cry that was, technically, about shampoo. Clairol's "totally organic experience" campaign made Herbal Essences one of the most talked-about ads on 90s TV and every kid in the room suddenly very interested in the carpet.

Video thumbnail — Salon Selectives - Helene Curtis - Like You Just Stepped Out of a Salon - Jingle Commercial (1991)
Fashion 1987–2004 (peak early 1990s)

Salon Selectives

The pink-and-coral bottles with the green-apple smell and a jingle people can still sing, Helene Curtis's 1987 promise that a drugstore shampoo could leave you "like you just stepped out of a salon." Unilever quietly killed it in 2004, and it has been getting revived ever since.