Godzilla (1998)
"Size Does Matter." TriStar spent a year hiding its new Godzilla behind teasers of a foot crushing a T. rex skeleton and Taco Bell chihuahua ads, then opened it over Memorial Day weekend 1998 to $44 million and a collective shrug. The monster ran from missiles, nested in Madison Square Garden, and was eventually renamed "Zilla" by its own Japanese owners.