Cold Stone Creamery
Pick your ice cream, pile on mix-ins, and watch a scooper fold it all together on a frozen slab of granite — then tip them and they sing. Cold Stone Creamery turned dessert into a performance across 2000s America.
#Restaurant Chain
5 items
Hard Rock Cafe
Guitars on the walls, a tour tee with the city name on the back, and a burger under a wall of rock-and-roll relics. The Hard Rock Cafe turned a meal into a souvenir, and in the '90s a Hard Rock shirt from wherever you'd traveled was a small flex all its own.
Planet Hollywood
The movie-memorabilia restaurant chain backed by Stallone, Schwarzenegger, Willis, and Moore — where you ate burgers under a display case of screen-worn props. Planet Hollywood was 1990s celebrity capitalism served with a side of fries.
Quiznos
The toasted-sub chain that ran your sandwich through an oven — and ran the most bewildering ad campaign of 2004, a pair of shrieking rodent-things called the Spongmonkeys singing "We love the subs." Quiznos was Subway's hot-pressed rival before it collapsed.
Sbarro
The enormous rectangular slab of pizza under the heat lamp, sold by the slice from a counter with a guy waving you over. It was the food court's default answer to "what do you want," and the slice was always bigger than the paper plate it came on.