Crystal Pepsi
The clear cola that tasted like 90s optimism and regret mixed together. Crystal Pepsi was caffeine-free, marketed on a fever dream of purity, and backed by a Super Bowl ad that tried desperately to make it cool.
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Josta
PepsiCo's high-energy guaraná drink, marketed as "Better do the good stuff now" and remembered for its dark snarling-cat branding. Often credited as the first energy drink from a major U.S. beverage company, it arrived years ahead of the energy-drink boom — and was gone by 1999.
Mountain Dew LiveWire
The orange Dew that only existed between Memorial Day and Labor Day. Two summers of "get it before it's gone" panic-buying later, PepsiCo surrendered and made LiveWire permanent in 2005.
Pepsi Blue
The electric-blue, berry-flavored soda PepsiCo pushed with a huge early-2000s marketing blitz — Britney-era ads, Papa Roach tie-ins, and a taste somewhere between cotton candy and berry. Gone by 2004.
Pepsi Twist
Pepsi with a shot of lemon and a yellow spiral on the label — the cola aisle's big swing of the early 2000s. Britney Spears sold it, the Osbournes sold it at the Super Bowl, and by 2006 it was gone from American shelves.