#NBA

11 items

Video thumbnail — [March 12, 1997] When Allen Iverson crossed up Michael Jordan | SportsCenter | ESPN Archives
Celebrities 1996–2006 peak

Allen Iverson

Six feet even, 165 pounds — the crossover, the cornrows, the arm sleeve, and a swagger that rewrote what an NBA player could look like. Allen Iverson didn't just play basketball; he's credited with transforming the league's entire culture.

Video thumbnail — Chicago Bulls Introduction 1996 NBA Finals Game 6 vs Seattle Supersonics
Trends 1991–1998

Chicago Bulls (1990s dynasty)

Six rings in eight years as two three-peats: the defining sports dynasty of the 1990s. Jordan, Pippen, Phil Jackson's triangle, the 72–10 season, 'I'm back,' and the lights-out 'Sirius' intro every kid recreated in the driveway.

Video thumbnail — Dennis Rodman Top 10 Career Plays
Celebrities 1990–1998 peak

Dennis Rodman

The Worm: a rebounding machine under kaleidoscope hair and a map of tattoos. Five championships, seven straight rebounding titles, a wedding dress worn to his own book signing — Rodman was the chaos engine that somehow made the Bulls dynasty run smoother.

Video thumbnail — The Dream Team's First Olympic Match – Full Game | Barcelona 1992 Replays

The 1992 Dream Team

The 1992 Olympic basketball team wasn't just a team — it was a statement. Michael Jordan, Larry Bird, Magic Johnson, and nine others playing for gold in Barcelona, winning by an average of 44 points while their opponents asked for autographs. It was the moment American basketball became something the rest of the world would spend decades trying to catch up to.

Video thumbnail — LeBron James Full Highlights 2007 ECF G5 at Pistons - 48 Pts, Scores Last 25 Pts
Celebrities 2002–2010 peak

LeBron James

A seventeen-year-old from Akron on the cover of Sports Illustrated under the words "The Chosen One," and then seven years of trying to carry Cleveland on his back. The Hummer, the 48-point night in Detroit, two MVPs, and a TV special that broke the city's heart.

Video thumbnail — Be Like Mike Gatorade Commercial (ORIGINAL)
Celebrities 1991–1998 peak

Michael Jordan

The Bulls dynasty alpha who made basketball bigger than basketball itself. Six NBA championships in two three-peats, a Gatorade slogan that became a religion, a baseball detour ended by a two-word press release, and Air Jordans that outlasted his career by decades.

Video thumbnail — Michael Jordan Cologne Commercial 1996
Fashion 1996–present

Michael Jordan Cologne

Michael Jordan's fragrance debut in 1996 at the absolute apex of MJ-mania — the same year as his fourth NBA title and Space Jam. Bijan's Beverly Hills fragrance house backed it with $20 million in advertising, and America bought so much of it that it was widely reported as the year's best-selling men's fragrance. A black silhouette of a legend, bottled.

Video thumbnail — Robert Horry's buzzer-beater lifts Lakers past Kings in 2002 | ESPN Archives
Trends 1999–2004

Shaq-and-Kobe Lakers (2000–2002 three-peat)

Three straight titles and one long argument about whose team it was. With Phil Jackson arriving in 1999, Shaquille O'Neal and Kobe Bryant ran off the 2000, 2001, and 2002 championships, the 15–1 postseason, and Robert Horry's buzzer-beater, until Shaq was traded to Miami in July 2004 and Kobe re-signed the next day.

Video thumbnail — Shaquille O'Neal - (I Know I Got) Skillz (Official Video)
Celebrities 1992–1999 peak

Shaquille O'Neal

A 7'1" force of nature who refused to stay on the court. Nineties Shaq dunked on the NBA, went platinum as a rapper, starred in a fighting game, and played a genie in Kazaam — the decade's most cheerfully unstoppable multimedia franchise disguised as a center.

Video thumbnail — 1992 Starter Athletic Wear Commercial
Fashion 1990–1995

Starter Jackets

Starter's nylon and satin team jackets were the uniform of 90s cool — oversized windbreakers emblazoned with NBA and NFL team logos that transformed playground basketball courts and city streets into stadiums of style. Starter jackets became so coveted they sparked robberies, making them perhaps the decade's most dangerous fashion statement.

Video thumbnail — The History Of Mitchell And Ness : The House That Built Throwback Culture
Fashion 1999–2005 peak

Throwback Jerseys

Mitchell & Ness's faithful remakes of old jerseys, a Jordan, a Dr. J, a Dale Murphy, adopted by hip-hop around the turn of the 2000s. The Philadelphia company's sales went from $2.2 million in 1999 to $36 million in 2003, then dropped after Jay-Z rapped that he didn't wear jerseys anymore.