Cloverfield
The last great movie mystery born from a teaser with no title, just a date: 1-18-08. Message boards dissected every frame for months before anyone knew what it was.
#Monster Movies
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Godzilla (1998)
"Size Does Matter." TriStar spent a year hiding its new Godzilla behind teasers of a foot crushing a T. rex skeleton and Taco Bell chihuahua ads, then opened it over Memorial Day weekend 1998 to $44 million and a collective shrug. The monster ran from missiles, nested in Madison Square Garden, and was eventually renamed "Zilla" by its own Japanese owners.