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Hulk Hogan in black and white, dropping the leg on Macho Man and declaring war on the company from inside its own ring. The New World Order turned WCW's Monday Nitro into appointment television and made a black-and-white t-shirt the coolest thing in wrestling.
When the World Wrestling Federation traded superhero theatrics for raunchy, anything-goes storylines and boundary-pushing characters, it conquered Monday night television. Stone Cold Steve Austin's catchphrase "Austin 3:16 says I just whipped your ass!" and The Rock's trash-talk became playground gospel, and a glass-shatter entrance sound defined a generation's ritual.