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The intense-mint pellet gum in the push-through foil blister pack — and the flirty, close-quarters ads that came with it. Launched in the late 1990s, Dentyne Ice built its whole identity on ice-cold breath and the nervous seconds before a first kiss.
The sugarless gum that practically owned the drugstore checkout counter, and the slogan everyone can still recite: "Four out of five dentists surveyed recommend sugarless gum for their patients who chew gum." Trident had been around since 1960, but its color-coded flavors — spearmint, cinnamon, bubble gum — were a '90s pocket-and-purse staple.