#Lad Mag

1 item

the MAXIM wordmark
Trends 1997–2008 peak

Maxim

The "lad mag" that lived on every barbershop shelf and older brother's bedroom floor. Maxim brought cover models, cheeky lists, gear reviews, and the famous Hot 100 to millions of readers in the early 2000s—a condensed, irreverent take on lifestyle media that dominated dorms and waiting rooms.