Capri Sun
The foil pouch that defined lunchbox life and trained a generation to stab tiny straws with lethal precision. Capri Sun was ubiquity in a stand-up package — arrive at school without one and you'd apparently missed a memo.
#Kraft
5 items
Easy Mac
Single-serve mac and cheese that needed only water and a microwave — no stove, no permission, no waiting. Kraft's 1999 invention turned the famous blue box into a food a kid could make completely alone, then became the default dorm-room dinner.
Handi-Snacks
Kraft's cheese-and-crackers tray: a sealed compartment of processed cheese, a stack of crackers, and one flat red plastic stick for spreading. The stick was not a utensil. It was the entire point.
Jell-O Jigglers
Jell-O so firm you could pick it up: two boxes to two and a half cups of boiling water, chilled in a 13-by-9 pan and cut into stars and dinosaurs with cookie cutters. Kraft's 1990 Jigglers recipe turned a dessert your grandmother molded into finger food for the birthday party, and it lifted Jell-O sales 47 percent.
Kool-Aid Bursts
The squat little plastic bottle of neon Kool-Aid with the twist-off top — originally sold as Kool-Aid Kool Bursts. Warm from the pantry, sweet as candy, gone in four squeezes, and the empty bottle immediately became a chew toy.