#Fragrance

2 items

Video thumbnail — Why Is Curve STILL so GOOD?
Fashion 1996–present

Curve

The fruity-floral (blue bottle, women) and green-aromatic (yellow-green bottle, men) that Liz Claiborne launched in 1996 as the affordable fragrance for everyone. Two complementary scents that became the default drugstore/department-store smell of late-90s teenagers — the scent of school dances, first dates, and hallways thick with Curve. A mall-culture essential that somehow outlived the malls.

Video thumbnail — Michael Jordan Cologne Commercial 1996
Fashion 1996–present

Michael Jordan Cologne

Michael Jordan's fragrance debut in 1996 at the absolute apex of MJ-mania — the same year as his fourth NBA title and Space Jam. Bijan's Beverly Hills fragrance house backed it with $20 million in advertising, and America bought so much of it that it was widely reported as the year's best-selling men's fragrance. A black silhouette of a legend, bottled.