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Kellogg's answer to a question every kid had already asked: what if the straw itself tasted like Froot Loops? Crunchy cereal tubes with a sweet milky lining that turned any glass of milk into dessert — gone in two years, mourned for a decade.
Coke's coffee-flavored "carbonated fusion beverage" in a sleek little glass bottle — the drink that asked "what if espresso, but soda?" in 2006 and got its answer by 2008. You probably tried it exactly once, and you remember the aftertaste either way.
The Atkins diet's cola — half the carbs, half the calories, half the appeal. It got the Rolling Stones and Queen on the TV spots and NASCAR paint schemes at the 2004 Pepsi 400. But America wanted the real thing or nothing at all, and a year later Coke Zero made "half" obsolete.
The clear cola that tasted like 90s optimism and regret mixed together. Crystal Pepsi was caffeine-free, marketed on a fever dream of purity, and backed by a Super Bowl ad that tried desperately to make it cool.
Chocolate slices shaped like Pringles potato chips, for reasons nobody could explain — and almost nobody knew they existed anyway. From 2003 to 2006 they came in snack cups, flavored like the Hershey lineup: Milk Chocolate, Reese's, York, Almond Joy. The perfect 2000s grocery-aisle experiment: an idea that made sense on a whiteboard and nowhere else.
Pepsi with a shot of lemon and a yellow spiral on the label — the cola aisle's big swing of the early 2000s. Britney Spears sold it, the Osbournes sold it at the Super Bowl, and by 2006 it was gone from American shelves.
Remember when Sprite messed with its own formula and made something genuinely weird — colorless fruit sodas that looked exactly like the original but tasted like a flavor explosion? Sprite Remix was the early-2000s novelty soda that escaped being a joke and became the one kids actually mourned when it disappeared.
Billed as Coca-Cola's biggest launch since Diet Coke, it arrived in 2002 in a tan-and-gold can that tasted like cream soda had merged with cola. Roughly 29 percent of US households bought it that year. By 2005, it was gone. Then it came back.