Ed Hardy
The 2000s fashion brand built around the iconic tattoo artwork of 'Godfather of modern tattooing' Don Ed Hardy and turned into a celebrity phenomenon by designer Christian Audigier from 2005 — tigers, skulls, roses, and hearts splashed across rhinestone-studded t-shirts, hoodies, and trucker hats. Loudly branded and worn by celebrities, it became the defining symbol of late-2000s flashy excess and later, of hilariously dated taste.