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The Madden twins in eyeliner, sneering at celebrities while becoming celebrities — Good Charlotte's "Lifestyles of the Rich & Famous" and "The Anthem" were the sound of every mall, mixtape, and middle-school rebellion of 2003. Waldorf, Maryland's finest export.
The movie-memorabilia restaurant chain backed by Stallone, Schwarzenegger, Willis, and Moore — where you ate burgers under a display case of screen-worn props. Planet Hollywood was 1990s celebrity capitalism served with a side of fries.
The milkshake-that-isn't in a can, sold to a whole country as "a shake for breakfast, a shake for lunch, and a sensible dinner," with a Dodgers manager who actually went on the plan as its first famous face. Slim-Fast dates to 1977, but the late '80s and '90s were when it was everywhere.
The mesh-backed, foam-front trucker cap that became a mid-2000s celebrity status symbol under the Von Dutch brand. Worn and photographed constantly by celebrities like Ashton Kutcher, Paris Hilton, and Britney Spears, the Von Dutch trucker hat turned a humble working-man's accessory into a pricey fashion flex. It defined—and quickly dated—the Y2K era.