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When Bungie's sequel launched on Xbox in November 2004, 1.5 million people had pre-ordered it. Midnight launches erupted at 7,000 stores across North America. And its matchmaking system became the template that online shooters copied for years afterward.
Bungie's trilogy-closer exploded into a September 2007 phenomenon that had entire dorm floors in line the night it launched. "Finish the Fight" did exactly that — Master Chief, the Covenant, the Flood, and forty million marketing dollars behind a "Believe" campaign built around a sprawling hand-made diorama. The numbers were untouchable: $170 million in one day, $300 million in a week, a million players on Xbox Live before anyone had slept.
Bungie's sci-fi FPS that proved console shooters could rival their PC counterparts. Released November 15, 2001 as an Xbox launch title, Halo: Combat Evolved sent you to a mysterious ringworld as Master Chief to fight the alien Covenant—and turned LAN parties into a rite of passage.