Disney on Ice

Walt Disney's World on Ice: Aladdin commercial, 1996

▶ The original commercial — press play

The ice show that came to town every winter with the latest Disney movies on skates. For 90s kids it meant Belle waltzing around the local arena while you waved a light-up wand and worked on a snow cone in a mouse-ear cup.

Walt Disney's World on Ice began in 1981, produced by Irvin and Kenneth Feld — the family behind the Ringling Bros. circus, Ice Follies, and Holiday on Ice — under license from The Walt Disney Company. The show went international in 1987 with a debut in Japan. The 90s, dominated by Disney's Renaissance wave, saw touring editions chase the studio's biggest hits through the decade — Beauty and the Beast, Aladdin, Snow White, Toy Story, not one but two Pocahontas shows, and The Little Mermaid. The formula was simple and irresistible: the movie you had worn out on VHS, live, on ice, in your own town.

Anyone who attended remembers the ritual: the souvenir program with a glossy cover, the light-up wand you'd wave for the whole show, the absurdly priced snow cones served in oversized mouse-ear cups, the moment the skaters glided out and the crowd roared. The whole thing felt like a dream someone had while watching the movie. In late 1997, the show's name was shortened to simply Disney On Ice. The production never stopped touring — it still travels the continent today, pausing in 2020 for the pandemic and resuming in November of that year.

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