Food 1990s heyday 1950–present

Corn Pops

1999 Corn Pops Commercial (Aaron Paul)

▶ The original commercial — press play

The cereal that could never settle on a name — Sugar Pops, Sugar Corn Pops, Corn Pops, and briefly just "Pops" (we don't talk about that). What stuck was the 90s jingle: a teenager tearing the kitchen apart because he's gotta have his Pops.

Corn Pops debuted in 1950 as a Kellogg's puffed-corn cereal, and then spent half a century in an identity crisis. It was renamed Sugar Corn Pops in 1951, trimmed to Sugar Pops, restored to Sugar Corn Pops in 1978, and finally returned to plain Corn Pops in 1984, when cereals across the industry quietly scrubbed the word "sugar" from their boxes. The cereal underneath never changed — golden, glazed, vaguely corn-adjacent.

The 1990s gave the brand its defining campaign: "Gotta have my Pops!", a decade of commercials starring ravenous teenagers treating a cereal bowl like an emergency. The campaign's best-remembered spot is the 1999 ad starring a young, big-haired Aaron Paul, nearly a decade before Breaking Bad — a clip that resurfaces every few years as prime pre-fame nostalgia.

In January 2006, Kellogg's tried renaming the cereal just "Pops." Fans hated it, and the company reverted after the poor reception. Corn Pops is still sold today, its clunky, hard-won name finally left alone.

Similar items

Video thumbnail — 1990s Coco Puffs Cereal Commercial
Food 1956–present

Cocoa Puffs

The chocolate puffed-corn cereal that turned your milk into chocolate milk — the real reason you ate it. Sonny the Cuckoo Bird lost his mind in every commercial, and "I'm cuckoo for Cocoa Puffs!" escaped the cereal aisle to become actual slang for acting unhinged.

Video thumbnail — Cinnamon Toast Crunch Stuck In TV Commercial 1990
Food 1984–present

Cinnamon Toast Crunch

Cinnamon-sugar swirls you could actually see on every square — the commercials made sure you knew it. Chef Wendell sold it, the milk turned to dessert at the bottom of the bowl, and no amount of adult supervision could stop a third helping.

Video thumbnail — Recovered: 1994 Trix Cereal Commercial — "Silly Rabbit, Trix are for Kids!" [Rare VHS Rip]
Food 1954–present

Trix (Cereal)

The neon-bright fruity cereal and its eternally denied mascot — "Silly rabbit, Trix are for kids!" The Trix Rabbit spent decades scheming for a single bowl and never got one, making him one of advertising's most beloved lovable losers.

Video thumbnail — Classic Cookie Crisp Cereal Commercial 1991
Food 1977–present

Cookie Crisp

The breakfast cereal that WAS cookies and milk—tiny chocolate-chip cookies you poured milk over and somehow got away with. It's a bowl of cookies masquerading as nutrition, and every 90s kid knew it.